Artificial baits or lures are made to resemble prey to attract fish. A quick look at the online inventory of vendors such as Bid2Fish will show you a broad assortment of lures and discount fishing tackle in different shapes, sizes and colours. Many anglers prefer lures over live baits as the former create stronger vibrations that help draw fish more easily. Colour might also be another contributing factor as it helps fish locate their target before they are engulfed by sound or smell.
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